Comment

The Dorito Effect

The Surprising New Truth About Food and Flavor
Aug 18, 2015anasta rated this title 5 out of 5 stars
The writing style is similar to Malcolm Gladwell. Lots of great information to process. I went and bought my own copy as I needed to reread to truly grasp some of these ideas. Hugely insightful, the author strives to educate and inform. Unlike the trendy blogger writing out of emotional ideas, the author has done his research and cites his sources, allowing readers the chance to do follow up further on their own.