The Dorito Effect

The Dorito Effect

The Surprising New Truth About Food and Flavor

eBook - 2015
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A lively argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor: " The Dorito Effect is one of the most important health and food books I have read" (Dr. David B. Agus, New York Times bestselling author).

We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we've been trying to pin the blame somewhere--fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that's killing us is not a nutrient problem. It's a behavioral problem, and it's caused by the changing flavor of the food we eat.

Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we've engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food--all food--becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us.

With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
Publisher: New York : Simon & Schuster, 2015.
ISBN: 9781476724249
Characteristics: 1 online resource
text file
Additional Contributors: OverDrive, Inc. - Distributor

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Oct 31, 2017

Let me start out by saying that I believe I am a fairly health conscious person. The hubby and I are both vegetarians, we try to eat local when possible, we love the environment, etc. When I saw this book I figured I'd pick it up (even though I had ZERO knowledge about it prior to reserving it at the library). I feel like we are pretty well informed when it comes to the cons about meat-eating (health-wise, environmental problems, etc), but I never thought about the ideas this book brings up... Like when we as a society went to mass producing food we lost the FLAVOR due to dilution. Or how adding "natural" flavor can be the exact same chemicals as "artificial" flavor but done in a different mode. Although they talk frequently about chicken and the issue in that market, it translates to all food. I wouldn't say this totally revolutionized the way I think about food, but it will make me think longer and harder when making choices in the future. I would give it an 8 out of 10.

Mar 01, 2017

A quick but enjoyable book that endeavors to show that due to food additives and breeding techniques that value yield over flavor Humans are not receiving suitable nutrition which causes overeating. The author shows research that indicates animals bodies "know" what nutritional requirements are unmet and that flavor is the biggest indicator for the body to know how to equalize it's requirements. This flavor has been denuded in foods bred for yield and that additives in processed foods are fooling our senses. Well written and well worth reading.

Aug 18, 2015

The writing style is similar to Malcolm Gladwell. Lots of great information to process. I went and bought my own copy as I needed to reread to truly grasp some of these ideas. Hugely insightful, the author strives to educate and inform. Unlike the trendy blogger writing out of emotional ideas, the author has done his research and cites his sources, allowing readers the chance to do follow up further on their own.

Aug 17, 2015

Informative - at times too much so (you can skim read sections without missing the main point). I thought I knew a lot about food science, but this book had me examining labels even more thoroughly. Contains important insights into the destructive changes in our food - and how it is affecting us.

May 24, 2015

May 05, 2015

Well written, well researched and very informative. The author’s writing is superb and hooks the reader throughout with little morsels that make the reader want to read on. For instance, the first line in chapter six is “Are humans nutritional idiots?”

Schatzker packs a lot of information into one book. So much so, this is not a one day read. As a consumer, parent, or just someone who wants to thrive as a human being, this book is a must read.

The author brilliantly uses real stories and real history along with future consequences to support his topic. Food, and its additives, permeates all human beings, and plants and animals. All lives on Earth depend on each other and this Flavor theme is a subject we must all seriously talk about.

As Schatzker says, “This is not because we are lazy or weak. It’s by design.” And he goes into this Flavor design very clearly while not bogging down the reader with incomprehensible medical jargon. The reader is invited to “discover the true nature of our relationship with food and how we’ve manipulated the ornate chemical system that sparks cravings and touches every cell [in] our bodies.”

Schatzker explains why most of us have become food addicts and he give us a “delicious cure”. He argues all the traditional standby explanations. He gives proof and evidence. I am impressed with the level of honest research that has gone into this book. While some authors write around safe theories and probable outcomes, Schatzker states his idea and actually proves it. And it all makes sense to a lay-reader.

What are we doing to ourselves? In the end, is this all for commercial profit? If so, we’re in for a really frightening outcome. The Appendix: How to Live Long and Eat Flavorfully is invaluable.

This book is a must read for all.

-- Tofts Reviews


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May 05, 2015

, “This is not because we are lazy or weak. It’s by design.”

May 05, 2015

“Are humans nutritional idiots?”


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May 05, 2015

lisatofts thinks this title is suitable for All Ages


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