Social Media Playbook for Business
Reaching your Online Community With Twitter, Facebook, LinkedIn, and MoreBook - 2011
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
* Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging
* Shares both social media success stories and cautionary examples of real-world social media efforts gone awry
* Explores the future of social media marketing