Social Media Playbook for Business

Social Media Playbook for Business

Reaching your Online Community With Twitter, Facebook, LinkedIn, and More

Book - 2011
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This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

* Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging

* Shares both social media success stories and cautionary examples of real-world social media efforts gone awry

* Explores the future of social media marketing

Publisher: Santa Barbara, Calif. : Praeger, c2011.
ISBN: 9780313386268
Characteristics: x, 263 p. ; 25 cm.


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