Mad Women

Mad Women

The Other Side of Life on Madison Avenue in the '60s and Beyond

Book - 2012
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Maas offers an inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this bittersweet memoir.
Publisher: New York : Thomas Dunne Books, 2012.
Edition: 1st ed.
ISBN: 9780312640231
0312640234
Characteristics: x, 228 p. : ill. ; 22 cm.

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j
joliebergman
Apr 17, 2013

I suspect Mad Men fans would like... I am not a Mad Men fan...

s
steph_peregrine
Jun 22, 2012

Did this need to be a whole book? Probably not. Jane Maas has already written an autobiography (which I'm now curious to read, although apparently it's less dishy), and this often feels like it's blatantly cashing in on Mad Men's popularity, with frequent references and comparisons to the show. It's a pretty fluffy read overall, mildly entertaining but not a must-read or a serious study of women in advertising.

m
margaree
Apr 16, 2012

the book got off to a slow start - maybe the first third. i plugged on and the rest i quite enjoyed. "wickedly funny" i don't know about but definitely entertaining, and the author sounds like a very interesting woman.

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