I suspect Mad Men fans would like... I am not a Mad Men fan...
Did this need to be a whole book? Probably not. Jane Maas has already written an autobiography (which I'm now curious to read, although apparently it's less dishy), and this often feels like it's blatantly cashing in on Mad Men's popularity, with frequent references and comparisons to the show. It's a pretty fluffy read overall, mildly entertaining but not a must-read or a serious study of women in advertising.
the book got off to a slow start - maybe the first third. i plugged on and the rest i quite enjoyed. "wickedly funny" i don't know about but definitely entertaining, and the author sounds like a very interesting woman.
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