Ignore Everybody

Ignore Everybody

And 39 Other Keys to Creativity

Book - 2009
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When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone , expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample-

* Selling out is harder than it looks . Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being 'discovered' by some big shot, your plan will probably fail . Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether . There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn't have to be big. It just has to be yours . The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Publisher: New York : Portfolio, 2009.
ISBN: 9781591842590
Characteristics: xiii, 159 p. : ill. ; 22 cm.


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Apr 09, 2016

I must concur with pretty much all the preceding comments: this is a wonderfully astute and yes, inspiring, little book for the creative types among us--or anyone, really--about what truly matters in this life. The cartoons that punctuate the chapters are amusing, some of them laugh-out-loud funny, if a bit chauvinistic.
I truly wish I had come to it sooner (as in much, much earlier in my life) but I'm grateful for Mr. MacLeod's witty insights nevertheless.

And I will definitely check out his blog, gapingvoid.com!

patricktannish Sep 08, 2015

Fantastic book for writers, business and education

Jul 28, 2014

Basically agree with much of what's said below. I breezed through in a couple of days and felt inspired. Terrific for creative types & self-starters. I'm pretty surprised he's gotten as much attention as he has with his artwork, but that in itself is inspiring: there's an audience for everyone, I guess! Some of the cartoons were clever, but there was a good dose of machismo in there too.

Sep 09, 2013

The author gives practical advice in a concise and humorous way. His keys to creativity can also be applied to life in general. For example, "The best way to get approval is not to need it." and "You have to find your own schtick." This is a fast and easy read, but the advice is great.
For me the business card artwork didn't add to the book, but the graphics aren't intrusive so if they don't appeal to the reader, they can be skipped.

Aug 15, 2013

Easy read. Curious and satisfying blend of optimistic and pragmatic. Clear and concise. Worth a looksee for those thinking about where creativity and cash meet.

Mar 25, 2013

Funny and inspiring, with a side of snark - I loved this!

Jul 30, 2012

Absolutely fascinating! Instead of reading a book that says, "Here is how I did it, and you must follow" this is a book that helps the reader break new ground. Well written, short and straight to the point.

Jul 11, 2012

Great Book. Inspirational. Motivated me to start creating again. Short and sweet read.


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