The Dream Society

The Dream Society

How the Coming Shift From Information to Imagination Will Transform your Business

Book - 1999
Rate this:
The future is uncertain -- the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize On the unknown future, a future Jensen calls "the Dream Society". This dream society is characterized by the commercialization of emotions.

In this provocative exploration. Jensen says that it will no longer be enough to produce a useful product. He shows that, to be successful, the primary purpose of a product will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Publisher: New York : McGraw-Hill, 1999.
ISBN: 9780070329676
0070329672
Branch Call Number: 658.4/JENS
Characteristics: 242p. 24cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at MCPL

  Loading...
[]
[]
To Top