I'd Like the World to Buy A Coke

I'd Like the World to Buy A Coke

The Life and Leadership of Roberto Goizueta

Book - 1998
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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Publisher: New York : Wiley, c1998.
ISBN: 9780471194088
0471194085
Branch Call Number: 338.7/GREI
Characteristics: xviii, 334 p. : ill. ; 24 cm.

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